UNITY ELECTROFEST
UNITY ELECTROFEST
Unity Electro Fest is more than a festival—it’s where Varon’s lifestyle brands come to life. With 20,000+ attendees, national media exposure, and a lineup of global headliners, Unity is the perfect launchpad for premium beverage experiences that live beyond the bottle.
What Makes UNITY Special
3-day immersive music & lifestyle experience
20,000+ guests from across Canada
Exclusive VIP + backstage integrations
Product activations, sampling stations, and sponsored cocktail bars
Full content capture for social + PR amplification
Headliner Highlights
2025: Marshmello, MEDVSA, Bunt
2024: James Hype, Zedd, DVBBS
2023: Timmy Trumpet, Claptone, Tchami, Felix Cartal
Why It Matters To Our Partners
Unity is Varon’s sandbox for innovation, taste-testing, and direct-to-consumer feedback. It’s also where we build authentic hype—through music, culture, and high-impact brand storytelling.