DIVISIONS
All the different moving parts of Varon Corp and how they all work together to form a well oiled machine that consistently delivers beautiful products that taste amazing.
VARON SPIRITS
Importing Culture by the Bottle
Varon Spirits is a boutique importer and agency representing a select roster of exceptional brands. We curate and distribute world-class spirits that tell a story—about heritage, craft, and cultural relevance. From ultra-premium tequilas and vodkas to boutique champagnes and rare finds, our portfolio is built to captivate both connoisseurs and modern consumers alike. Explore our portfolio or partner with us to elevate your spirits program.
What Makes UNITY Special
3-day immersive music & lifestyle experience
20,000+ guests from across Canada
Exclusive VIP + backstage integrations
Product activations, sampling stations, and sponsored cocktail bars
Full content capture for social + PR amplification
Headliner Highlights
2025: DJ Diesel (Shaquille O'Neal), Marshmello, Afrojack
2024: Loud Luxury, Zedd, DVBBS
2023: Claptone, Tchami, Felix Cartal
Why It Matters To Our Partners
Unity is Varon’s sandbox for innovation, taste-testing, and direct-to-consumer feedback. It’s also where we build authentic hype—through music, culture, and high-impact brand storytelling.
UNITY ELECTROFEST
Unity Electro Fest is more than a festival—it’s where Varon’s lifestyle brands come to life. With 20,000+ attendees, national media exposure, and a lineup of global headliners, Unity is the perfect launchpad for premium beverage experiences that live beyond the bottle.
BLUEZONE BEVERAGES
At Bluezone Beverages, we aim—and succeed—at delivering the cleanest, healthiest, and purest beverages the market has to offer. These are drinks you can enjoy every day as part of a balanced, health-conscious lifestyle. Our formulas are made with all-natural ingredients, essential minerals, and functional vitamins designed to help you feel and perform at your best. Bluezone beverages don’t just help you get through the day—they help you thrive.
