DIVISIONS
Varon Corp organizes its beverage operations by category and market.
Each division is structured to address a specific segment of the food & beverage industry while sharing centralized capabilities in product development, regulatory strategy, manufacturing coordination, and go-to-market execution.
This structure allows Varon to scale brands efficiently, maintain category focus, and pursue growth opportunities through a mix of wholly operated brands and equity-based ventures.
VARON USA
Varon USA represents the company’s primary growth engine. The division operates through joint ventures in the United States, formed with established platforms to accelerate scale, expand reach, and align with culturally relevant audiences.
These ventures combine Varon’s beverage infrastructure with partner-led media, community, and distribution capabilities.
JOINT VENTURE BRANDS
VARON WELLNESS CANADA
In Canada, Varon Wellness operates established functional and performance beverage brands with proven consumer demand and retail presence.
CANADIAN MARKET BRANDS
VARON SPIRITS
Importing Culture by the Bottle
Varon Spirits is a boutique importer and agency representing a select roster of exceptional brands. We curate and distribute world-class spirits that tell a story—about heritage, craft, and cultural relevance. From ultra-premium tequilas and vodkas to boutique rare finds, our portfolio is built to captivate both connoisseurs and modern consumers alike. Explore our portfolio or partner with us to elevate your spirits program.
