CEO STATEMENT
Benjamin Varon Schubert
“Varon was built around execution. Too many beverage brands fail not because of the product, but because the operational foundation isn’t strong enough.
Our focus is simple: build wellness and performance brands the right way—with clarity, discipline, and the infrastructure required to scale.”
— Benjamin Varon Schubert, Founder & CEO
ABOUT VARON
OVERVIEW
Varon Corp is a beverage platform focused primarily on functional wellness and performance beverages. The company develops and operates brands across hydration, energy, recovery, and sports-nutrition categories.
The wellness business spans both Canada and the United States. In the U.S., growth is driven through equity-based joint ventures formed with established platforms that bring cultural relevance, audience reach, and execution capability. Alongside wellness, Varon maintains a limited premium spirits business that provides brand optionality and experiential reach.
BUSINESS STRUCTURE
Varon USA – U.S. joint ventures focused on elevated wellness, sports hydration and recovery, built in partnership with established platforms
Varon Wellness – Canadian division focused on functional, health-forward, and performance beverages
Varon Spirits – Select premium spirits brands and experiential activations
MISSION STATEMENT
Our mission is to build functional and performance food and beverage brands that connect with consumers and inspire healthier choices through everyday moments.
PHILOSOPHY
We believe the future of beverages is functional, performance-driven, and consumer-aligned—and that brands win when product, operations, and distribution are aligned from day one. That’s why we build the foundation for disciplined, scalable growth and partner with leading talent, events, and properties to turn drinks into culture-moving platforms that move units.