A MESSAGE FROM OUR FOUNDER & CEO
Benjamin Varon Schubert
ABOUT VARON
Varon Corp is a vertically integrated Canadian beverage powerhouse operating across premium spirits, functional beverages, and experiential marketing. Through our divisions—Bluezone Beverages and Varon Spirits—we design, develop, manufacture, market, and scale innovative drink brands across North America.
WHY VARON
Full-stack execution from R&D to retail
Agile and collaborative across all stages
Focused on functional, premium, and health-forward categories
Deep relationships with regulators, retailers, and co-packers
OUR PHILOSOPHY
We believe beverages can be more than products—they can be platforms. That’s why we partner with leading talent, events, and properties to create drink experiences that move culture and move units.
OUR LEADERSHIP
An entrepreneurial team with backgrounds in supply chain, consumer goods, performance marketing, and brand development. We’ve built exits in fashion, finance, and tech—and we bring that cross-industry edge to every project we touch.
"At Varon, we set out to do something different—not just build a beverage company, but create a culture where brands are launched with purpose, backed by innovation, and fueled by real relationships.
After years of working across distribution, manufacturing, and brand development, I saw a clear opportunity: the market didn’t need more products—it needed smarter platforms. Brands that didn’t just taste good, but told a story. Operations that moved fast, but never cut corners. Partners who understood both the street-level hustle and the boardroom vision.
What started as a small idea has evolved into a fully integrated ecosystem—spanning functional beverages, premium spirits, national retail access, and experiential marketing. We don’t just sell drinks.
We build legacies, align with culture, and deliver real, measurable impact for our partners.
To every founder, retailer, partner, or customer who’s joined us along the way: thank you. We’re just getting started".
- Benjamin Varon Schubert, Founder & CEO